Best Soft Sided Cooler [2022]

Size, Weight, Thermal Insulation – The Engel HD30 Waterproof Soft Sided Cooler is that one checks off everything! With the ability to store ice for up to 4.5 days, it simply couldn’t be topped. It will work great on a camping weekend or even for a multi-day hunting trip.

With the ability to hold up to 30 cans while lasting all day, the Coleman 30-Can Soft Sided Cooler is our favorite budget-friendly option. You won’t be able to keep ice in it for several days, but it’s definitely enough for a day trip.

If money isn’t a concern and you really want something that you could driver over with your truck (check our detailed review further down, they actually did it), then the YETI Hopper TWO should be on top of your list. This one really is made for the outdoors and would definitely be an overkill for just a day trip with the family. It’s definitely the most durable cooler on this list.

How We Picked

On a hiking trip, carrying about a big, heavy, hard-shelled cooler can be draining. The whole point of a cooler is to make your life better – not worse! Even if you are trying to climb the side of a mountain or relax at the beach, your cooler should be the least of your worries.

Which is why you need a soft cooler.

Soft sided coolers are much lighter, offer comparable thermal protection, while ensuring you have a cold one (or plenty of cold ones) on the hottest of days. The only problem is figuring out which one is perfect for you.

At least it was a problem …

Today, we are going to show you ten of the best soft coolers available right now. Every one of these can definitely keep your drinks cold. Some are built for the roughest terrains while others are built for the best camping trip. Whatever the purpose, we are sure you will find the best soft sided cooler for you.

Coleman 16-Can Soft Cooler

Specs:

• Can Capacity: 16 Cans
• Leak-Proof: Yes
• Removable Liner: Yes
• Mold/Mildew Resistant: Yes
• Weight: 1.8 Pounds

With this huge soft cooler from Coleman, you can just about take your refrigerator with you. You can easily fit up to sixteen cans of your favorite beverage inside of this cooler (plus a few snacks). It will keep everything cool for hours, giving you plenty of time to enjoy your trip outdoors rather than the temperature of your drinks.

There are plenty of storage sections in the Coleman 16-Can Soft Cooler. Inside, you have several options for carrying your drinks and other goods, making it easy to keep everything in place, even while you are on the go. The main storage (top zippered storage) is where you will store your drinks; you can easily fit 16 cans in here. The liner is completely removable in the event you spill something and need to clean it up later or when you want to add ice. Plus, you have other storage areas to work with including the front zippered section and two extra mesh pockets. Unloaded, this is very lightweight at less than 2 pounds; with the included shoulder strap, you won’t even notice it.

It is designed to keep everything cold for up to 24 hours which is perfect for long hiking trip, an overnight camping adventure, or even just a day on the beach. The seams are heat-welded to prevent any type of leak. It is waterproof, meaning water won’t get in (or out). It’s extremely portable and easy to carry/store as needed.

One of the best features of the Coleman 16-Can Soft Cooler is the antimicrobial treatment. They included this to prevent mold and/or odors from becoming a problem. We all know what happens when a cooler has something left in it for too long … the stink and mold can be horrendous! The treatment helps to prevent this from happening.

What We Like

This can easily hold 16 cans of soda. While the cans themselves may weigh a lot, the bag doesn’t. Plus, the shoulder strap is easy to use and helps when carrying heavier loads. You don’t have to use the shoulder strap on just your shoulder(s) either; you can also wrap it over your neck like a shoulder holster for longer treks.

Overall

For those who need enough drinks for the whole family, this is a great soft sided cooler. It will easily carry enough drinks for a family of four while leaving enough room for some snacks too. Plus, the antimicrobial treatment protects you from accidental spills and three-day leftovers.

Engel HD30 Waterproof Soft Cooler

Specs:

• Can Capacity: 24 Cans
• Leak-Proof: Yes
• Removable Liner: Yes
• Mold/Mildew Resistant: No
• Weight: 7.2 Pounds

Everyone jumps on the YETI bandwagon but seem to forget that there are some serious competitors. Engel may not be a “big name” but they put up some impressive numbers. The Engel HD30 can keep your drinks cold for DAYS – not hours. It was designed for LONG trips out in the woods, through the forest, down the roads – wherever you may go.

The Engle HD30 looks manly and aggressive. The color schemes are all well-matched and easy on the eyes; the three color options are green+grey, blue+tan, and orange+grey. It has a large main storage area with a wide-mouth opening that makes it easy to put things in and take things out. One thing to note, this is a fairly heavy cooler at 6.0 pounds. While it is not nearly as light as some of the other coolers on this list, it absolutely crushes them in time before the ice melts.

The Engel HD30 was built to be waterproof. From the outer material, to the inner liner, to the zipper, everything is watertight. The welded seams keeps everything at bay, no matter which direction it tries to go. The inner liner is constructed with a high-thermal TPU material designed to withstand the worst of heat. Plus, Engel has included a vacuum valve on the side that helps to remove any trapped air that could affect the internal temperature of the cooler.

As far as capacity goes, this can hold up to 24 cans while holding up to 10 pounds of ice too. And the ice will last – up to 4.5 days!

In fact, that’s exactly why this is on our list. There are many other soft sided coolers that can keep up with a hard-shelled cooled. While the outer layers and inner TPU really help keep everything cold, the vacuum technology takes it to a whole new level. If you absolutely want the longest-lasting soft sided cooler on the market, you can’t ignore the Engel HD30.

What We Like

Who wouldn’t like ice for up to 4.5 days? It may be bulky, but it keeps drinks cold for a weekend warrior while still being light and easy to carry.

Overall

Why struggle with the decision to carry a heavy hard-shelled cooler when you could just get the Engel HD30 Soft Cooler? It’s just as capable as a hard-shelled YETI while being MUCH lighter.

YETI Hopper TWO Portable Cooler

Specs:

• Can Capacity: 18 Cans
• Leak-Proof: Yes
• Removable Liner: No
• Mold/Mildew Resistant: Yes
• Weight: 5.5 Pounds

For those with a thirst for adventure, you can’t ignore the YETI Hopper TWO Portable Cooler. It is one of the toughest, longest-lasting coolers on the market, designed to keep your drinks cold and outlast you. Whatever you like to do, wherever you want to go, you’ll always have a cold drink and/or food ready to go.

Even though it is a durable cooler, it still manages to be stylish. It can easily hold up to 18 cold drinks and up to 20 pounds of ice. But, it’s not just a big bag for ice and drinks; you can also store dry goods in it too. Plus, it has attachments for MOLLE can openers. In order to keep everything cold for so long, it does have some heft to it – 5.5 pounds completely unloaded. This extra heft comes from the thicker, heavier, higher-quality materials when compared to its competitors.

The outside is constructed using a high-density fabric which is heavy and difficult to pierce and/or cut through; this makes it leak-proof and damage-resistant. You can go fishing, hiking, kayaking, or any other high-intensity activity and your YETI will be just fine. Even the zipper is built strong, made to withstand extreme pulling from side-to-side and constant in-and-out use. To keep the drinks/ice cold, they made sure to use a closed-cell rubber foam to block out the heat, providing exceptional insulation from the outside.

But, what makes the YETI Hopper TWO so unique is its durability. No matter what you do, where you go, how hard you are on your cooler, it’s not going to rip, tear, leak, or fall apart. It was built to withstand almost anything except for a bear and a bullet. If you want a strong, durable cooler that will keep your drinks cold, this is it.

What We Like

For starters, their motto “ice for days” is absolutely true. This can easily give you multiple days of cold drinks and ice if used properly. Secondly, it’s built like a flexible tank; it can take abuse like a hard-shelled cooler.

Overall

If you want a high-quality, ultra-durable soft sided cooler that will keep your drinks and/or ice cold for days, then the YETI Hopper TWO Soft Sided Cooler is perfect for you. It is a little heavier than most of the other coolers on our list, but it outperforms them too!

Orvis IceMule Pro Cooler

Specs:

• Can Capacity: 36 Cans
• Leak-Proof: Yes
• Removable Liner: No
• Mold/Mildew Resistant: No
• Weight: 6.76 Pounds

When you want to travel, you need a cooler that can go with you without making your life harder. If that’s the case, then the Orvis Ice Mule Pro should be on your watchlist. You can take it hiking, traveling, backpacking, exploring, fishing – whatever you can think of. It’s designed to hook on your back and go.

Orvis didn’t worry about the color scheme or design – they worried more about function. And that is why this is gray with a few drops of black. If you want looks, you need to choose a different cooler. This has one LARGE opening at the top and a few bungee cords to keep everything in place. The cords work great for carrying phones, tablets, maps, tools, etc. If you haven’t figured it out already, this is a backpack. It sits comfortably on your shoulders and is extremely easy to carry around. The straps are padded and the buckles are super strong. At only 6.7 pounds unloaded, this is rather easy to carry around – especially on your back.

The straps are ventilated so you don’t get too hot under them, plus the padding really helps to distribute the weight of the ice and drinks. In fact, you can carry up to 24 cans and up to 10 pounds of ice in an IceMule cooler. The waterproof seal keeps everything in with holding up to a total of 65 pounds! If you break this, you did it on purpose.

Ultimately, the IceMule is designed for the worst of the worst. Designed to hold up to 65 pounds, you could literally carry a small child in this (don’t do that). The seams are waterproof and designed with plenty of strength. The outer layer is extremely tough and abrasion-resistant. The inner layer is ready for anything you throw at it. Even though the liner is not removable, you can easily clean it out by flipping it inside-out. When you are done with it, just roll it up and set it to the side (or store it in your vehicle).

What We Like

There aren’t a lot of soft coolers that function like a backpack. And how many soft sided coolers are built to hold up to 65 pounds? The backpack design takes a lot of weight off of you and helps make your adventures even more enjoyable.

Overall

It’s time to grab your backpack and go – err, cooler. The IceMule Cooler from Orvis is unique in that it’s just like a backpack that can hold all the drinks you’ll need and plenty of ice for up to 24 hours.

Pelican Elite Soft Cooler

Specs:

• Can Capacity: 48 Cans
• Leak-Proof: Yes
• Removable Liner: No
• Mold/Mildew Resistant: Yes
• Weight: 8.0 Pounds

If you need a cooler that you can take anywhere while keeping your drinks and snacks cold, then the Pelican Elite Soft Cooler has you covered. It’s designed to go camping, exploring, and even on long rides – all while making sure you have a “cold one” ready to go.

The Pelican Elite is not an over-the-top cooler; it’s a very simple design. It has a top that unzips, giving you the ability to store up to 12, 24, or 48 canned drinks in it (depends on the size you purchase). In front, it has another zipper pocket for extra storage. It is extremely sturdy with a shell that almost looks hard/rigid. It can easily withstand a few bumps and drops. Depending on your purchased size, the Pelican Elite will weigh 3 pounds, 5 pounds, or 8 pounds. Obviously, the heavier it is, the more you’ll be able to store with it. Compared to a hard-shelled cooler, these are a lot lighter while giving you most of the same benefits.

Again, the Pelican Elite is built to be simple. You get a leak-proof zipper, closed-cell foam insulation foam, and durable and rip-proof outer TPU materials. The straps are attached using a double-buckle system so you won’t accidentally lose it. It is designed to hold ice for up to 2.5 days when used properly so you’ll easily be able to do a multi-day adventure.

The most notable feature of the Pelican Elite Soft Cooler is that it is built for abuse. The outside is built from ultra-tough TPU plastic and rip-proof material. It is double-coated for better protection and increased thermal insulation. Inside, it has closed-cell insulation to keep everything cold for days.

What We Like

Where most of the other coolers go for the “WOW” factor, Pelican just focused on the basics. They made a high-quality, bump-proof cooler than can hold ice for multiple days. And it actually performs as well, if not better than many others on this list.

Overall

If you want a simple soft sided cooler without all the bells and whistles, then the Pelican Elite Soft Cooler is a good choice to consider. It’s built tougher than rocks, more waterproof than a pelican, and ready for whatever life can throw at you.

Mountainsmith “The Sixer” Soft Sided Cooler

Specs:

• Can Capacity: 6 Cans
• Leak-Proof: Yes
• Removable Liner: No
• Mold/Mildew Resistant: Yes
• Weight: 0.75 Pounds

When you want to go somewhere quickly and need to take a few drinks with you, or you want to go to an outdoor even with a friend or two, you need a cooler that is small and light. “The Sixer” is perfect for those quick, spontaneous trips out with your friends.

“The Sixer” looks like a simple lunch bag. It is fairly small with a handle on top and a strap for carrying on your shoulder. The difference is that this is a cooler, not a lunch bag. It has a high-quality, rip-proof outer and PEVA inside for exceptional insulation and durability. It comes in three different colors to suit your preference. It doesn’t weight much, barely registering on the weight scale at 13.6 ounces.

The outer is rip-proof to withstand drops and bumps without any problems. The inside is constructed from a PEVA reflective lines with added cushioning to give you maximum thermal insulation. In all honesty, this is built to hold bottles (not cans) which is why they’ve included a bottle opener. When you want to go out, it’s easy to forget the bottle opener – not anymore as it’s with you.

What We Like

This is extremely light and portable. In a hurry, it works! All you have to do is throw in a few bottles, a little bit of ice, and seal it up. No matter where you are, you’ll have a cold one on hand.

Overall

While this isn’t a standard cooler, it will definitely make your life easier. It’s one of the smallest coolers on our list, but it works extremely well. While you won’t get away with carrying around 48 cans of cold drinks, you’ll have enough to last you through the night. Sometimes, that’s all you need!

AO Coolers 36-Can Original Soft Cooler

Specs:

• Can Capacity: 36 Cans
• Leak-Proof: Yes
• Removable Liner: No
• Mold/Mildew Resistant: Yes
• Weight: 3.7 Pounds

Whether you are boating, fishing, camping, or taking a road adventure, make sure you take an AO Cooler with you. If you want cold beverages anywhere, this 36-Can Soft Cooler from AO Coolers is worth a look. Even if you find yourself in the desert, these can keep your drinks cool – designed to hold ice for 24 hours even in 120+ degree temperatures.

The 36-Can Original Soft Cooler is wrapped in a canvas outer, giving it a durable skin designed to withstand all types of abuse. Inside, you’ll find a TPU liner that works overtime to keep all of your drinks and ice cold. Like all of the other coolers, it has an extremely large main pocket for drinks, snacks, and other goodies. The cooler comes in a variety of colors to choose from, including black, bluefin, charcoal, manta, mossy oak, navy, red, and royal blue. As far as weight goes, it’s not that heavy, coming in at around 3.7 pounds unloaded. But, it can hold up to 15 pounds of ice + all of your cold drinks.

If you need less/more space, the AO Original Cooler also comes in 12, 24, and 48 can capacities too. No matter which one you choose, they all come with a removable shoulder strap that can make carrying all those drinks around so much easier. The liner is designed to protect your drinks from the elements, blocking any type of sweating that can be associated with other soft coolers. And this cooler is leak-proof, making sure that you don’t have any cold drips on your long treks.

Honestly, what sets this apart from the rest of the coolers is the extreme insulation. Being able to withstand 120+ degree weather is hard enough, but this cooler can do it for up to 24 hours! Brokedown on the side of the road – no problem! Lost in the Sahara Desert – no problem!

What We Like

If you adventure in the wildest of climates, you’ll love the thermal insulation that this cooler comes with. Being able to withstand such high temperatures, you’ll always have a cold one on tap with the AO Original Cooler.

Overall

No matter what you do, you need to take an AO Cooler with you. With so many options, you’re bound to find the perfect one for all of your needs. If you like COLD drinks in the hottest of climates, the durable canvas outer paired with the TPU liner will absolutely blow your mind.

Arctic Zone Titan Deep Freeze 30-Can Soft Sided Cooler

Specs:

• Can Capacity: Up to 30
• Leak-Proof: Yes
• Removable Liner: No
• Mold/Mildew Resistant: Yes
• Weight: 1.7 Pounds

Looking for a large tote that can go anywhere and still look good doing it? What about one that can do all that plus keep your ice and drinks cold for up to 3 days? With a name like the Arctic Zone Titan Deep Freeze, it has to be good.

The Arctic Zone Titan Deep Freeze looks like a tote bag – and acts somewhat like one too. It doesn’t look like a traditional cooler, instead looking clean and stylish in one of two available colors. On the top of the cooler is a large zipper opening for all of your ice and beverages. On the front of the cooler is a smaller pocket for other items you may want to carry with you. It comes with multiple strays on both the top and the side, giving you plenty of flexibility in how you transport the tote. And it’s not very heavy, only weighing 1.6 pounds when unloaded.

While this cooler is simple in design, it has everything you would expect in a high-end cooler. It has leak proof seams to keep water in/out. It has a stain-proof exterior that protects it from those unsightly marks that make other coolers look old and cheap. The interior insulation is built with multiple layers of thermal protection using specialized Rhino-Tech. And it can hold up to 20 cans of your favorite drink – that’s a lot for a tote bag.

Arctic Zone focused on providing the best insulated soft sided cooler available. They designed the base to refuse heat transfer, an exterior that reflects heat using a specialized Therma-Flect barrier, and an interior that traps the cold air and resists thermal transfer – the result is ice for up to three days!

What We Like

Totes are notorious for short lifespans – for ice. They just don’t have the thermal properties to hold ice for a long time. Only a few companies have figured out the secret. It appears that Arctic Zone has figured it out with the Titan Deep Freeze. This is extremely light and keeps drinks cold for up to three days.

Overall

If you are going to the beach, grab your bag and go. Throw up to 20 cans of cold drinks in here, a few pounds of ice, and you’ll be set. With a thermal insulation capable of storing drinks and ice for three days, you’ll never be left with a lukewarm drink at the end of the day.

Polar Bear Coolers Nylon Line

Specs:

• Can Capacity: 24 Cans
• Leak-Proof: Yes
• Removable Liner: No
• Mold/Mildew Resistant: Yes
• Weight: 3.0 Pounds

For those who want a rugged and durable soft sided cooler, the Polar Bear Nylon Line is worth a look. This is not your usual cooler – it doesn’t even look like a cooler. These were built to withstand some serious abuse with a dense, rip-proof outer material. Not only can it take a beating, but the heat can’t beat it either. It’s designed to function in 100-degree weather without breaking a sweat.

Have you ever used a gym bag? If so, that’s exactly what the Polar Bear Nylon Line cooler looks like. You can choose from five different colors: black, green, blue, orange, or red. It’s got plenty of storage with two different storage locations. The main storage compartment is on top and hides behind a super heavy-duty zipper designed for more abuse than the competitors; in fact, they are rust-proof and waterproof too. If the main pocket isn’t enough, you have another front pocket for some extras. Unlike some coolers, these come with tie-down points for securing to a vehicle and/or kayak. Weight is dependent on the size of the cooler you choose with the Nylon 24 weighing 3.0 pounds. Even so, that’s really not that heavy when you consider all that it can carry. For those who need a little more/less, you can also buy the Nylon Line in 6, 12, 18, and 48 can variants too. Again, these can easily handle temperatures above 100 degrees without breaking a sweat. In fact, your drinks and ice will stay cold for up to 24 hours in the worst of climates.

As far as what makes the Polar Bear Nylon Line unique, it’s their dedication to durability. With its TPU double-coated nylon outer, plus the closed-cell foam insulation interior and liner, there’s not much that can affect this. Hiking, biking, fishing, hunting, traveling – it can go anywhere and you won’t hurt it. All of the seams are stitched using high-grade nylon and each seam is double-hemmed too with anchor-stitched seams and zippers. Even the zippers have been upgraded.

What We Like

This does not look like a normal cooler. You could easily take this places that a normal cooler would look “out of place”. It is built to keep everything cool (and protected) even in 100-degree heat for up to 24 hours.

Overall

For someone who knows they are tough on their coolers, here is what you should buy. Don’t get stuck with a heavy, hard-shelled cooler that can be awkward and heavy. The Polar Bear Nylon Line is perfect. It’s lightweight, ultra-durable, and easily handles the harshest of climates.

Coleman 30-Can Soft Cooler

Specs:

• Can Capacity: 30 Cans
• Leak-Proof: Yes
• Removable Liner: Yes
• Mold/Mildew Resistant: Yes
• Weight: 2.6 Pounds

For those who want something simple, reliable, and effective, it’s time to look at the Coleman 30-Can Soft Sided Cooler. You get plenty of storage areas, has antimicrobial properties built into it, plenty of external padding and protection, while keeping everything cold for up to 24 hours.

Design-wise, the Coleman 30-Can Cooler gives you plenty of storage. It has a large main pocket/reservoir along with several other zippered pockets, plus a few bungee cords for those odd items that don’t need to stay cold. If you wanted to go on a long trek in the woods, this would work great. The color scheme is unique in that it comes in beige, tan, black, and orange. It does not look childish or cartoonish; instead, it looks refined for the active adventurer. And, it won’t weigh you down as it only weighs 2.6 pounds completely unloaded.

As the name implies, this cooler can hold up to 30 cans at one time. It can easily carry enough for a family/group of four with plenty to spare. The liner is removable making it easy to clean or add ice. The seams are heat-welded so you don’t have to worry about anything getting in and/or out. And this cooler can keep everything inside cold for up to 24 hours; more than enough time for a good hiking trip or adventure.

What makes this stand out when compared to other soft coolers is the extra storage that it offers. The two side-pockets plus the zippered front give you so much more to work with when compared to similarly priced coolers. And if you have some items that don’t need to be cooled, you can keep them with you using the bungee cord system on the top of the cooler.

What We Like

For the price, it’s hard to find another cooler that can hold so much. The color scheme is rather unique, but it works well for this cooler. The cooler easily keeps drinks cold all day and the front zipper pocket can keep other non-essential items safe with the extra padding.

Overall

Not every cooler has the ability to hold up to 30 cans – that’s a lot! But the Coleman 30-Can Soft Sided Cooler can easily handle the load. In fact, it can do more than that with the two side pockets and front pocket. And that’s still not all because you have a bungee cord system on top too. So, what else do you need to bring with you? Let’s see if you can fill this cooler up!

Buyer’s Guide To Find The Best Soft Sided Cooler

Weight

The first factor to consider when looking at soft sided coolers is how much they weigh. Considering that a soft sided cooler is going to be used for hiking, camping, fishing, etc., it would make sense that you would think about how much they weigh.

When you have to trek over a long distance, a ten-pound cooler can get heavy real quick. Some of the course on our list weigh less than a pound while some way more than five pounds. It is up to you to determine what is the best wait for your needs. If you are going to be hiking for a long period of time, then you should consider soft coolers that do not way too much or have special attachments to make it easier to carry.

Storage Capacity

Next, you need to focus on how much the cooler can hold itself. Some of the colors on our list can only hold of the six cans where some can hold of the 48 cans. Remember, the more that you carry, the heavier it will be.

Even so, if it is just you going on a short trip, then you do not need 48 cans. But, if you and the whole family are going out for a camping weekend, you might very well need 48 cans (or more).

Make sure that you pay attention to your overall needs and consider that when looking at storage capacity. There is no reason to go over what you need as this just adds to the weight you have to contend with.

Thermal Insulation

And finally, you need to consider how long each cooler can hold ice. Some of the coolers on our list can only hold ice up to 24 hours where some can last up to 4 1/2 days. If you are just going out for the day, 24 hours is more than enough. If you are going out for the weekend, 4 1/2 days should be sufficient.

Think about what you will be doing most of the time and plan for that. Of course, there is nothing wrong with getting a cooler that can outlast your trip.

Frequently Asked Questions

Q: Can soft coolers absorb smells?

A: Some soft sided coolers can absorb smells. However, most of the ones on our list have an antimicrobial treatment that has been applied to the inner liner to help protect from mold, mildew, and even smells.

Q: How hard is it to clean a soft cooler?

A: Most of the soft sided coolers on this list have a removable liner. For the ones that don’t, it’s fairly easy as you can use a hand towel with soapy water to clean them out.

Q: Are soft sided coolers puncture-proof?

A: Of the soft sided coolers on our list are puncture proof. We try to highlight the ones that are. However, there are a few that do not have puncture-proof outers leaving them vulnerable when exposed to jagged edges like rocks.

Q: How tight is the seal on soft coolers?

A: Each soft sided cooler is different, but most are extremely tight. To be waterproof, there really cannot be a lot of give when it comes to the seals. Some zippers even have a double-zip technology to really increase the seal inside of the cooler.

Q: How long will a soft cooler keep my drinks cold?

A: This varies from cooler to cooler. However, most of the coolers on our list can at least achieve a 24-hour rating. But, some go well beyond that peeking around 4 1/2 days.

Conclusion

Well, there’s the best soft coolers currently available on the market. Did you happen to find one that’s perfect for you?

We sure hope so. We know that there are plenty of options on the market, but these are the ones that outranked their peers. These held ice the longest, offered the most features, and gave you the most flexibility. If you want to know what we considered, check out the buyer’s guide above.

Product Boxes: Last updated on 2021-03-20 / Affiliate links / Images from Amazon Product Advertising API